Kaspi won’t tell you which ad sold. Grazer works it out
A Kaspi order carries no source, so the ad account sees clicks and the store sees orders. Our model works out which sales came from ads and which would have happened anyway, and shows the return on every creative.
Grazer doesn’t store buyers’ names or phone numbers, only the store’s orders.
- Scale upVideo overview≈ 41 orders · 4.5 ₸ per 1 ₸
- KeepNew arrivals≈ 18 orders · 2.1 ₸ per 1 ₸
- Turn offWeekend discount≈ 3 orders · 0.6 ₸ per 1 ₸
Statistics stop at the click
A person taps an ad, opens the Kaspi app and buys an hour later or tomorrow. To the ad account that’s just a click, to the store just an order.
Clicks, but what about sales?
The ad account shows visits and cost per click, but it can’t see store orders.
Orders are up, but because of ads?
Some buyers would have come anyway. Credit everything to ads and the return looks great but wrong.
A cheap click is not a sale yet
The creative with the lowest CPC may bring no orders, while a pricier one pays off many times over.
A model that finds sales where there are no tags
We don’t credit ads with every order. The Grazer model first learns how a product normally sells, then matches orders with ad visits and estimates what ads contributed to each order.
- Visits from ads
- Store orders
- A product’s usual sales
- Orders from ads
- Return on each creative
- What to scale and what to turn off
The result is an estimate, not a record from Kaspi, so such numbers carry a “≈” sign. The more orders and visits, the more accurate it gets.
Separates ads from the baseline
Orders that would have happened anyway aren’t credited to ads.
Splits an order fairly
If several ads could have led to a purchase, the credit is shared between them.
Learns from your store
Only your orders and visits, no market averages.
Doesn’t make things up
Too little data means a “Too early” verdict, not a pretty number.
A decision, not a spreadsheet
Instead of a dozen reports, a clear view of what to do with your ads today.
Return in two numbers
How many tenge of sales 1 ₸ of ads brings and what share of revenue ads take.
A verdict for every creative
Scale up, keep, turn off or “fading”, with a clear reason.
A “What to do” list
A short list of actions, the most important first.
With and without ads
How many orders the store gets on its own and how many ads add.
Facebook learning
Optionally, sales go to Meta through the Conversions API with no buyer data, so ads learn from orders and not only from clicks.
Weekly ad recap
The week’s results arrive in Telegram and on your phone.
Three steps to your first numbers
Access to the ad account is read-only: Grazer never changes anything in your ads.
- 01
Connect the ad account and store
The ad account and your Kaspi store. Orders arrive through the Kaspi API by themselves.
- 02
Add the Grazer link
It leads to the product page on Kaspi and remembers which ad the visitor came from.
- 03
See the return
Once orders and visits add up, the report shows the return on creatives and hints.
Kaspi is included in every plan
Plans start at 9,900 ₸ a month and differ only in the number of projects. The 15-day guarantee covers Kaspi stores too.
We’ll show you on your store
Message us on Telegram or email support@grazer.live — we’ll connect your store and ad account and see what your ads really bring.